Fair Communication Target Groups

Target group 1:

FAIR COMMUNICATION - a USP for companies, organisations and administrations

FAIR COMMUNICATION does not intend to convince all companies, organisations or administrations of the goals of fair communication. Rather, FAIR COMMUNICATION aims to increase the visibility of those whose communication is already based on fairness, or who are at least on the way.


FAIR COMMUNICATION provides the opportunity to emphasise your own position as an ethical company, organisation or administration, making yourself stand out clearly from your economic or political surroundings.

 

Target group 2:

FAIR COMMUNICATION - a decision criterion for consumers, business partners and voters

In our information age, viewers are faced with two major problems. First, an ever-increasing amount of information makes it increasingly difficult to stay on top of things. Second, the average quality of information is lower than ever, which makes it increasingly difficult to obtain correct and truthful information.


In this environment, FAIR COMMUNICATION offers an essential decision criterion for consumers, business partners and voters. Among the huge amount of information provided by advertising, PR, the Internet and other media, it helps to recognise those who communicate based on fairness.

Target group 3:

FAIR COMMUNICATION - a means of distinction for companies and agencies of the creative industry

More creative, more innovative and more cost-effective: basically, these are the main features that creative industries want to convey as the decisive advantage of their work.


FAIR COMMUNICATION creates an entirely new opportunity to distinguish yourself from your competitors. For the first time the issue of “credibility” can be actively used as your main selling point. This is a chance to turn “weaknesses” (see the public image of your sector) into strengths.